conventional, endorse

conventional    관습적인, 극히 평범한 

 

<-> unconventional

1. (often disapproving) tending to follow what is done or considered acceptable by society in general; normal and ordinary, and perhaps not very interesting

She's very conventional in her views.

 

2. [usually before noun] following what is traditional or the way something has been done for a long time

It's not a hotel, in the conventional sense, but rather a whole village turned into a hotel.

You can use a microwave or cook it in a conventional oven.

 

endorse    지지하다, 보증(홍보)하다.

 

1. to say publicly that you support a person, statement or course of action

Members of all parties endorsed a ban on land mines.

 

2. to say in an advertisement that you use and like a particular product so that other people will want to buy it

I wonder how many celebrities actually use the products they endorse.